Types of Customer Complaint Management

There are different kinds of customer relationship management (CRM). They vary in cope, compatibility, pricing, operations and level of integration with other support service solutions. In total, there are about six different categorizations of CRM software systems.

Sales Force Automation

It helps you keep a record of every stage during the implementation of a sales process. The staff can use it to automate sales stages like scheduling calls, making reports, mailings, customer responses, and necessary customer data, etc. This also helps the supervisor to keep track of each of the members of a sales team and their overall performance.


This software systems enable you to build a customer’s profile. You get their address, purchasing history; amounts spend, and the types of goods mostly ordered. It also details previous combination logs. This is the best tool to help the sales force know how to handle clients especially if most of your customers make frequent repeat purchases.


A typical analytical software provides you with both demographic as well as psycho-graphic details. It provides more than data since it allows you to spot trends and preferences in customers purchases, the point of purchases, times of purchases and other interpretive data about your clients. This is the best tool to use for long-term planning as it gives you insights through data mining into how the customer thinks and anticipate their future consumer trends.

Campaign Management

This combines both operational and analytical systems. It allows you to keep track of your products campaigns, the target, the outcomes and the post-campaign engagement with the customers that you reached out to. It gives you the best platform for calling your pool of clients, marketing special offers, and general customer engagement.

Sales Intelligence

This allows you to track your sales force and their history of engagement with clients or with sales regions. Through it, you can be able to map out the sales processes, their effectiveness, any potential gaps and the best practises. Sales intelligence works best for fast moving consumer goods (FCMG) firms